our story dev

Josu is Family.

The story of how Josu found it’s flavor is special, there’s no better way to put it. Josu was born of connection, family and community. It is a salt that literally paved the way back to prosperity for an island torn apart by Japanese occupation; that today still provides a deep sense of connection, heritage and authentic flavors shared by all. It is a tale of our founders’ family tree, then and now.

Here’s what we mean. 

Into the Fire 

Josu’s story begins a century ago as the Japanese took control of Korea in 1910. The forced exile of Korean government workers separated Hae-Sin’s family. Her Great-grandfather, Kim Gi Suk, fled to Taiwan, leaving behind his wife and young son, as it was too dangerous for them to join.

A generation later, when the Japanese occupation ended and the lands were returned to Korean peoples, Kim Gi Suk was able to return to the peninsula. To his great grief, his homeland now reflected a shell of the majesty that he remembered. The people suffered greatly from poverty, had been forced to give up their native language, and even to be renamed, replacing their Korean names for Japanese. The worst effect of the occupation was a country full of people who had never been allowed to run or own businesses that would support their families and communities. 

Kim Gi Suk saw an urgent need to help his homeland reach the potential he knew it held, to utilize the land, rich with natural resources, to provide for the community in need. Salt was the answer. 

Life Saving Water

In the mid 1900’s, refrigeration was non-existent in Korea but the southern coastline was rich with mineral-laden, salt-water marshlands, ready to be farmed! As a natural preservative, sea salt mined from the shores was already popular in Korean cuisine for pickling as well as preserving, creating sumptuous, dynamic flavors that only improved the vitality of natural vegetation and local meats. Long, cold winters made the importance of high quality salt essential to preservation in areas too remote for groceries, and before many food markets existed at all. 

It was this obvious resource that lit the bulb of inspiration for Kim Gi Suk, as he set off to strike a deal on his underutilized homelands. In his travels, he had learned of Imjado Island, located on Korea’s southern shore. A place serene and secluded from the emerging political chaos that would eventually bifurcate North and South Korea. This island, only accessible by boat, lacked all infrastructure necessary to help a community survive and thrive. It was here that Kim Gi Suk knew he could do the most good; an island offering an opportunity for peace and the promise of prosperity.

The Winds of Change

It was amidst this turbulent time that Kim Gi Suk’s family would flee Northern Korea to join him. He had learned of the uprising and feared permanent separation from his wife and son if they did not join him quickly. Sending a soldier he knew to collect them, Hae-Sin’s father, Chang (5 yrs) and Hae-Sin’s very pregnant Grandmother, Ham Gil Hee, traveled under the cover of night to cross the now dangerous, closed border at the Demilitarized Zone (DMZ), where they knew they’d be shot on sight if found. 

Traveling through the night in small groups, they found themselves hiding away on secret boats that would carry them faster than their feet could manage. It was a terrifying trip when even the slightest baby’s whimper could unleash a storm of deadly gunfire. Forced to leave most of their family behind, never to be seen again, they knew the trip would be worth it as they trusted Kim Gi Suk’s vision for Imjado Island. It was a worthy journey to connect home and heart.

On Solid Ground

Safely reunited with his family, the work of rebuilding the community began! Kim Gi Suk made the community of Imjado an offer. If they would let him turn the verdant land into salt ponds, he would help build roads, and schools, and work with the Korean government to bring electricity and running water to the remote island, all the systems and structures a community needs to thrive. 

He proposed that for his work, half of the salt farms would belong to his family and the other half would be given back to the community, ensuring essential future income for maintaining the infrastructure and support of the island. 

The citizens of Imjado agreed, hungry to return to prosperity and be able to create opportunities where such suffering had persevered, and Kim Gi Suk and his family delivered on those promises. Over time,  300 acres of the island's land was turned into salt farms.  The other half farmed rice, scallions and other vegetables native to the area that helped to feed the community. With the profits from the salt farms, they were able to build many roads, schools and a church. Kim Gi Suk and his family helped to create the foundations essential to a thriving community. 

The Heart of the Matter

Since the establishment of the salt farms on Imjado Island, 3 generations have lived on, worked and enhanced the salt farms. The practices used today may be modernized but the salt is still dried by the sun’s rays for processing and is still cared for by Kim Gi Suk’s family, now several  generations larger. 

Today, Josu’s founders, Hae-Sin and Parker, visit her parents on the salt farm with their two children. Her parents, So and Chang, love waking to the beautiful scenery that the pastoral salt farm provides. Though many of the surrounding farms, owned by the municipality, are now leased to the Korean government to generate solar electricity, Hae-Sin’s Father takes great pride in maintaining the family salt ponds, staying deeply grounded in his heritage, reminded daily of the sometimes deadly struggles that establishing the community had required. 

Just as salt has been used to preserve Korean dishes for generations, Hae-Sin and Parker knew this farm should be preserved for future generations, to help connect the Korean Diaspora to their heritage. It’s not only their family’s history that their Korean sea salt honors, but also the lives saved and lost throughout the struggle. 

For Hae-Sin, the salt farm now represents the story of her family and their commitment to helping one corner of a ravaged country find prosperity and salvation in community. Both she and Parker are thrilled to help expand Josu salt’s next chapter, where their children might be able to grow the story, grow the business, and understand a little more every year about Korea, its powerful people and beauty, and the tragedy that fueled this family’s community-oriented business.

Meet Our Family

Hae-Sin Kim Thomas

Hae-Sin’s family history of community service inspired her to improve public education, creating quality school options for all families. Today much of her multicultural family resides in the San Francisco Bay Area, and have maintained a deep value and love for high-quality ingredients and sharing delicious meals that help write the next chapter of incredible family recipes.

Hae-Sin loves to use the Mushroom Gamchil Salt to add a kick to her sunny-side-up eggs.

Parker Thomas

Parker developed his deep appreciation for well-crafted, creative ingredients and experiencing adventure through food while growing up in the American South. As an innovator and serial entrepreneur, Parker is more committed than ever to sustainability and authenticity. He is excited to share his korean inspired flavored salts to help anyone create their own culinary journey.

Parker’s go-to Josu flavored salt is the Halumuni’s Kimchi salt for seasoning a scrumptious pork loin.